China's state broadcaster, CCTV, seems to plan on becoming a global media presence to rival the BBC. Having already launched international channels in English, Spanish, and French, CCTV now aims to bring "the real China" to Arabic-speaking populations in North Africa and the Middle East. Africa and the Middle East have already seen considerable economic investment come their way from the Middle Kingdom in recent years. This fall, CCTV is set to begin broadcasting in Russian.
Ostensibly, CCTV wishes to counter what it describes as the 'distorted views' of China presented by foreign media.
http://news.bbc.co.uk/2/hi/asia-pacific/8166486.stm
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